
Supporting every chapter of your dog's journey.
Plan ahead for your dog’s later life, so you can feel prepared for whatever the future may bring.
Why People Choose BrightTails
Built around simplicity, compassion and support when it matters most.
Built for dog owners
Created around the real emotional and financial challenges owners face.
Simple & transparent
Clear support without complicated insurance language.
Financial support
Eligible members may request discretionary support towards approved costs.
Giving back
Every BrightTails plan helps support dogs through the Second Chance Fund.
Built for goodbyes, not everyday claims.
Pet insurance is usually designed around accidents and illness. BrightTails focuses on the final chapter, where costs, decisions and emotions can feel overwhelming.
Simple, focused support when owners need clarity most.
BrightTails is not a replacement for pet insurance. We do not provide cover for veterinary fees, accidents, illnesses, surgeries, medications or hospitalisation.
BrightTails
Pet Insurance
Every BrightTails member helps support dogs beyond their own.
The Second Chance Fund is BrightTails' community fund, created to support dog charities, rescue centres, kennels and welfare projects across the UK.
10%
of all BrightTails revenue goes into the fund.
100%
of community donations go towards supporting dogs.


A free gift pack for your dog.
As a thank you for joining BrightTails, every member receives a complimentary welcome pack for their dog after 60 days on an active BrightTails plan.
Discounts & Rewards
Every plan includes savings with online retailers and high-street brands.
Choose Your Plan
Simple monthly plans.
Essential
£9.99/mo
Up to £800 bereavement grant
- Entry into woof of the month
- Companion box after 60 days
- Access to resources and guides
- High-Street Discounts & Rewards
Standard
£14.99/mo
Up to £1,200 bereavement grant
- Entry into woof of the month
- Companion box after 60 days
- Access to resources and guides
- High-Street Discounts & Rewards
- Bereavement counselling
Plus
£19.99/mo
Up to £2,000 bereavement grant
- Entry into woof of the month
- Companion box after 60 days
- Access to resources and guides
- High-Street Discounts & Rewards
- Bereavement counselling
- Annual birthday gift
Premium
£29.99/mo
Up to £3,000 bereavement grant
- Entry into woof of the month
- Companion box after 60 days
- Access to resources and guides
- High-Street Discounts & Rewards
- Bereavement counselling
- Annual birthday gift
- Annual Christmas gift
Support allowances represent the maximum level of support that may be considered. All requests are reviewed and assessed on a case by case basis and are not guaranteed. The level of support provided may vary depending on eligibility, including how long your plan has been active and total contributions. All support allowances are on a discretionary basis.
Be prepared. Focus on what matters.
Join BrightTails today and access support when you need it most.
Get Started